Best Email Marketing Software - Are you a booming startup, medium enterprise, or even a large organization? Email marketing is very well suited to the above categories. Though it requires streamlined eforts and consistent actions, there are plenty of reasons why companies prefer email marketing over other channels of communication these days:
Save time
Reaching out to hundreds of subscribers can be done in minutes. One click can send your campaign to a wide audience.
Cost effective
Less is more, and that will be the secret behind your profits. Grow your revenue smartly with an economical way of doing the marketing business.
Reach further:
With segmented and targeted mailing lists, your content is sure to build trust with your recipients. Further, this kind of brand loyalty will get you more interested participants, boosting your returns.
Promote your business
Make your mark on social media and spread the word about your business. Focus on producing quality content, and success will follow.
Draw more prospects
Separate the wheat from the chaff by offering the audience what they need. This automatically increases conversions, and widens your lead base.
Racks up sales
When periodic nurturing turns successful, sales shoot up. When you nurture your leads, you'll close deals much faster.
The Advantages of E-mail Marketing Software are :
Most of what you invest, you get.
Recent research shows that for every dollar invested in E-mail marketing software, E-mail Marketing has the highest return on investment than other marketing method.
It is very meaningful.
You can customize messages for different customers and provide contents and promotions that are consistent with their profile. Finally, your customers acquire what they want and thus they obtain better view about what each section of current business will respond. So you can continue to send more relevant E-mails .
Measurability.
By E-mail marketing, you can easily find the number of E-mails sent, number of E-mails that have been opened and that those who have opened up, the number of people who are not registered, and click rate (which includes the link been effective and who clicked on it).
It is easy.
Creating a marketing message via E-mail marketing software is almost as easy as writing an E-mail .
It is automatic.
E-mail marketing software has a tool called an “autoresponder”. For example, if you want to send a campaign message to your recipients on special days you just create the messages and schedule it .
It is fast and efficient.
Timing is everything, so it can be said: this is a quick and efficient way. Offers promotions through E-mail with a clear call to action, can have tremendous impact on earnings. Channels cannot provide any possibility for you in a short period of time so as to obtain the customer directly.
E-mail marketing is known as a permission marketing and it is one of it’s advantages because it allows customers to decide whether they want to be reached via E-mail.
Mass customization are enabled by E-mail marketing so each message is unique to each customer, it helps marketers to inform the success of their promotions easily and quickly, it provides a major insights into the recipient’s actions through measurable events such as message open, hyperlinks clicked.
Check Out These Tips Before Making Your Selection of Email Marketing Tools :
Selecting the best email marketing software is no small task. Consider these key points and tips before coming to your conclusion.
Get the numbers right.
Come up with a rough estimate of subscribers you're aiming to target. This factor is essential when it comes to determining which software to use. Make sure you can change your subscription plans according to the size of your mailing list. Some plans are based on email credits, so keep in mind how many emails you plan on sending to your recipients.
Choose a convenient plan
Email campaigns don't need to be expensive. Don't spend too much on your plan. Keep an eye on pricing plans. Choose a product that gives you everything you need at a reasonable cost.
Bring your subscribers under one roof
If you have mailing lists from different sources—some from your CRM system, a few from online platforms, and others in an Excel sheet—then you need to compile them into one list. By choosing a product with proper synchronization features, you'll be able to keep your subscriber information organized. With an option to import, you can add subscribers to desired lists instantly.
Make room for more subscribers
The size of your mailing list shows the steps you've taken to draw in a lot of subscribers. Choose a product that can provide you with sign-up forms to attract more subscribers. Such forms can be embedded on your website and blog. Invite interested potentials to participate in events and webinars with promotional campaigns for your product.
Segment your mailing lists
Segmentation allows you to send relevant and targeted campaigns to all of your recipients. By segmenting your lists, you can send tailored campaigns to your subscribers according to their location, interests, or any other criteria. Before choosing a product, make sure it provides diverse attributes for segmentation. The more you narrow down your target, the further your email campaigns will reach.
Design with templates—simply impressive, impressively simple
If your email marketing software provides pre-designed, responsive email templates for different occasions, it's easy for you to just pick one from the gallery and alter it as you need. With a drag-and-drop template editor, you can design stunning email campaigns in no time, making your work easy, yet remarkable.
Test. Optimize. Repeat
To actually understand your audience and make your emails resonate with them, it's important for you to test your emails. You can test your campaign content, sender address, or even subject lines.
Use A/B testing to send two versions to two different groups and see which performs best. Use the winning version for the rest of your subscribers.
Keep your eyes on the metrics
The email marketing product you choose should give you detailed reports on open and click rates, social media engagement, geo-location, unsubscribes, spam complaints, and bounces, both hard and soft. Bounces and unsubscribes should be handled automatically, with hard bounced email addresses removed from your lists. These reports will give you a complete view of your audience's behavior, helping you better position your campaigns in the future.
Connect with different services
One of the main criteria for selecting an email marketing product should be the applications it can integrate with. An integration with social media platforms will help you share your campaigns faster and get more views. Integration with a CRM system is a must—you can easily handle lead information, and make sure you don't miss out valuable leads.
Get assistance round the clock
Quality customer service is absolutely crucial because it is one of the main reasons a user tends to purchase a product. Poor customer support shows the kind of responsibility a company holds in taking care of their users. Happy users make happy customers, so before selecting a product, take into account the quality of their customer support.
Navigate easily, anytime
Choose an email marketing product with a simple, easy-to-use UI. A UI with scary error messages, sudden screen freezes, perpetually loading indicators, complex navigation, and jarring displays will not appeal to any user.
Read the reviews
Reviews by users and industry experts will tell you almost everything you need to know about whether the product is good for your purposes, or if you should steer clear. If a product meets your requirements and has a decent rating, that's probably enough reason to try it out.
Get your hands on the trial version
Almost every email marketing product has a free trial that helps users understand what the product does and how it can be customized to meet their needs.
Manage multiple users on a single account
Choose a product that gives you multi-user account functionality. Collaboration becomes much easier with each team connected through a single access point. For every team, there should be an admin who has control over other users' permissions to make sure that only legit campaigns are sent out.
Personalize messages to strike a chord
Send relevant and targeted emails to your recipients with personalized content. An email marketing product should provide merge tags, which let you dynamically customize content in the emails you send out. Use these tags in your campaigns to add individual names, attach videos, include social media buttons, generate unique coupons, fetch content from RSS feed, and more.
Go social for better engagement
Sharing posts on mediums like Facebook, Twitter, LinkedIn, etc. helps you catch the attention of your social media tra c, and convert more leads. In general, the product should let you publish posts instantly and help schedule them. Reports should be available to tell you about likes, comments, tweets, shares, and clicks your post receives.
Manage your campaigns on-the-go
A mobile app helps you tap into your full potential, letting you handle your entire business, wherever you are. Your product's app should include all the tools to help you create mailing lists, as well as send and track campaigns. The mobile version should let you work o ine and sync updates once you reconnect to the network.
Automate follow-ups to your recipients
Email marketing tools should help you save time and effort by reaching out to your recipients with automated emails. You can decide what to send and when; automation can handle the rest. Use automation reports, to learn which recipients have responded well to your follow-ups and help you decide who to target for the next set of messages. Email workflows let you separate your subscribers based on set criteria, add them to specific lists, and send relevant emails.
Get your emails delivered
When it comes to sending out email campaigns, email deliverability is paramount. Your emails should avoid the spam filters and make it to the recipients' inboxes. Opt for a product that has a team who will manually review campaigns before they're sent, pointing out issues including spammy behavior, improper alignment, and irrelevant images. By following these tips, you'll have a clear understanding of what to expect from quality email marketing products so you can choose the one that satisfies your requirements.
The Best 7 Proven Email Marketing Software Platform for ecommerce :
1. Mailchimp
Turn emails into revenue. Over 13 million businesses rely on Mailchimp to create and send engaging emails that reach the right people, build better relationships, and help drive revenue and growth.
Keep your customers engaged and grow your business with email. Create engaging emails easily in Mailchimp to grow your brand and sell more stuff. Our email tools will help your business get the most out of your email marketing.
Mailchimp's email marketing software allows you to get a head start with a variety of drag-and-drop email templates. Or choose to code your own in our email builder. Our Creative Assistant will even create designs for your emails based on your brand.
2. ActiveCampaign
More than 150,000+ businesses in 170 countries use ActiveCampaign from Small, medium and enterprise. B2B, B2C, and ecommerce. Companies such as Thinkific, Adclients, ArTea, PeopleMatters, and others companies from 1 until more than 500 employees use ActiveCampaign as their Email marketing Software Platform to increased their sales and revenue.Support more than 870+ apps , such as Shopify, Wordpress, Facebook, Woocommerce, Google Analytics, Salesforce etc.
What types of email should you send?
Broadcast emails
Sometimes you need to talk to everyone at once. Send one-time email campaigns to anyone on your list.
Triggered emails
Trigger emails based on purchase. Or site visits. Or engagement. Automatically send emails when your contacts are most interested.
Targeted emails
Make sure the right message gets to the right person. Group your audience into segments based on almost any factor.
Email autoresponders
Get in touch right away. Send welcome emails, start a welcome series, or deliver lead magnets automatically.
Email funnels
Sell more with email. Set up email automation that turns your contacts from interested leads to paying customers.
Scheduled emails
Schedule emails for a specific date and time. Perfect for events, holidays, birthdays, and sales teams.
3. Mailerlite
Grow your business with email. Collect subscribers, strengthen customer relationships, automate workflows and monetize your audience with MailerLite’s advanced email marketing features.
Pros
- Drag-and-drop interface makes it easy to design emails
- Free plan for up to 1,000 contacts
- Email support 24/7 for Paid Plan
- Lots of email templates to choose from
- Custom Pricing for Enterprise Plan
- Dedicated IP for Enterprise Plan
Cons
- There is no CRM functionalities
- Limited integrations
- Need to provide a lot of company information to get an account set up
Plan
- Free: $0/month, 12,000 monthly emails, max 1000 subscribers, 1 user, Email Support
- Growing Business: $10/month, up to 1000 subscribers, Unlimited monthly emails, 3 user, 24/7 Email Support
- Advanced: $21/month, up to 1000 subscribers, Unlimited monthly emails, unlimited users, 24/7 Live Chat & Email support
- Enterprise : Custom pricing, Large subscribers, Unlimited monthly emails, unlimited users, 24/7 Live Chat & Email Support
4. Hubspot
HubSpot is a complete Marketing automation software, Sales CRM Software, Customer Service Software, Content Management System Software, Operations Software platform with all the tools you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.
Hubspot offer free and premium software plans.
Email Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
Pros
- Free account products for CRM Tools, Marketing Tools, Sales Tools, Service Tools and Operations Tools before you migrate to paid tools
- Email marketing Software Tools in one bundling Marketing Software Tools
- Complete Products with CRM, Operations, CMS, Sales, and Service
Cons
- Not for business that only need email marketing tools, because Hubspot products in one bundling marketing tools
- Start paid tools is $45/month
